Sony Cybershot: Stories are better panoramic!

28 May

Ads for the new Cybershot-Camera with Panorama-Funktion:

And these for the Cybershot-Camera with Intelligent Sweep Panorama:

Advertising Agency: Dentsu Latin America, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Rafael Conde
Copywriters: Maria Rita Angeiras, Rodrigo Bergel
Agency Producer: Regina Knapp
Production Co & City: Zeppelin Filmes
Director: Rodrigo Pesavento
Director of Photography: Joel Lopes
Music & Music Publisher: Timbre Produção de Som
Editor: Francisco Antunes
Aired: May 2010

Behind the scenes:

And some things in life definitely need a little distance!

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Directors: Nils Eberhardt, Vince Lagana, Wassim Kanaan
Copywriters: Steve Jackson, Steve May
Photographer: Andreas Bommert
Retoucher: Mark Sterne
Published: April 2011

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