How Movie Marketers Are Innovating On Facebook

28 Jun

Early on in Facebook marketing history, movies had a minimal presence on the platform. Usually, film pages listed rudimentary information. Sometimes a marketer would create pages for individual characters in a movie, but that’s about as innovative as it got.

Since then, however, the platform has grown into an important tool for connecting with movie fans before and after a premiere.

“Now when we market on Facebook, it’s a full relationship with the fan group,” says Relativity Media president of marketing Terry Curtin. “If you think about the way that movie marketing has worked, for years and years and years we’ve had an indirect relationship with our audience. We sell our tickets through a third party, we advertise through a third party. So this is the first time that we have a direct interface.”

Movie studios use Facebook Pages to listen to movie fans, engage superfans who crave more information than can be crammed into trailers and spread the word about a movie in an organic way.

In the process, many have expanded well beyond a Facebook wall — they’re transformed Facebook into a movie-viewing experience for the fans who want that. Here are some examples of how the makers of a handful of recent and upcoming movies are using the platform.

Source.

See for example: Cars 2 on facebook.

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