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TBWA – SWEAT (Sex Workers Education and Advocacy Taskforce) – Human after all

15 Aug

“A sex worker by any other name is still human. Respect their human rights.”

Credits:

Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Director: Siraaj Petersen
Copywriter: Keenon Daniels
Illustrator: Sarah Corder
Production: Tina Southgate, Robert George
Published: March 2011

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Borja Bonaque – Animal Agency

15 Aug

Beautiful illustrations and business card design by Borja Bonaque for Animal Agency. Albert Hanks, Clara Olavarría and Paul Rosenberg are Animal Agency, a branding and advertising studio based in New York.

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More about Borja Bonaque:

  • Valencia ( Spain ) born Borja Bonaque developes a personal and remarcable body of work.  He has produced artwork for companies such us Elwood, Financial Times, Wallpaper, Zoo York, New Scientist, Rioja Wines, Bancaja, House & Garden or Wired Magazine. His work has been published in Germany, United States, England, Mexico, Switzerland, Japan, Singapure.
  • Borja’s facebook
  • www.borjabonaque.com

Buck – Umbro Blackout

22 Jul

The latest hand drawn viral spot from the Buck studio, created for sportswear apparel maker Umbro to promote their “Blackout” collection. It features New York Cosmos player Carlos Alberto Torres as narrator, telling the story of how the first day he arrived in the states to sign his contract with the soccer team.

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CREDITS

Directed by: Buck
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Thomas Schmid
Lead Designer: Chris Neal
Art Direction: Thomas Schmid
Storyboards: Thomas Schmid
Producer: Melissa Johnson
Production Coordinator: Billy Mack
Animation Lead: William Trebutien
Cel Animation: Harry Teitelman, Thomas Schmid, Maceo Frost, Efrain Clintron
2D Animation: Justin Lawes
3D Animation: Chris Phillips, Andreas Berglund
Lead Compositor: Seth Ricart
Editor: Conrad Otswald

Voodoo here and there…

20 Jul

USEIDEA – Yunnan Baiyao: Witchcraft Doll

“Inhibit the external pain.”

Credits:

Advertising Agency: USEIDEA, Shanghai, China
Creative Directors: Anson Chen, Ocean Liu, Fun Lin
Art Directors: Lizhong Wang, Susan Sun, Mark Zhang
Copywriter: Anson Chen
Illustrator: Jason Lu
Photographer: Zichang, Slash Lou
Published: March 2011

FP7 – Xbox 360 Wireless Controller: Woodoo Soccer

“Xbox 360. Wireless Controller”

Credits:

Advertising Agency: FP7/BAH, Bahrain
Executive Creative Director: Parsoon Joshi
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Copywriter: kongpope siriwattanagarn
Photographer: Anuchai -Remix Bangkok
Account manager: Govind Pandey
Photographers: Anuchai Secharunputong, Nok Pipattungkul
Account manager: Govind Pandey
Microsoft India Regional Director: Jaspreet Bindra

Rediffusion DYR – Keo Karpin Hair Vitalizer: Woodoo doll

“Weak hair can be fatal.”

Credits:

Advertising Agency: Rediffusion DYR, Gurgaon, India
Executive Creative Director: Deepesh Jha
Creative Directors: Shameem Mohammad
Art Directors: Payal Singh, Chinmoy Bhowmik
Copywriter: Nikita Doshi
Photographer: Shameem Mohammad
Fabricators: Nikita Doshi, Payal Singh

Piped Music:

 

Y&R – Peta “Welcome to the saddest show on earth”

11 Jul

“Welcome to the saddest show on earth.
Boycott Ringling
Help stop the abuse”

Credits:

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Creative Directors: Pam Mufson, Jeremy Smallwood
Art Director: Jeremy Smallwood
Copywriter: Pam Mufson
Illustrator: Rudy Hall
Published: 2011

Matrioshka Russian dolls for Vogue Russia

7 Jul

See the Russian dolls created for Vogue Russia’s 10th anniversary:

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Designed by Nina Donis; wood, gouache, lacquer; 50 centimetres.

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Designed by Prada; wood, gouache, lacquer; 50 centimetres.

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Designed by Celine; wood, gouache, lacquer; 50 centimetres.

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Designed by Jitrois; wood, gouache, lacquer; 50 centimetres.

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Designed by Burberry; wood, gouache, lacquer; 50 centimetres.

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Designed by Yves Saint Laurent; wood, gouache, lacquer; 50 centimetres.

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Designed by Giorgio Armani; wood, gouache, lacquer; 50 centimetres.

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Designed by Alena Akhmadullina; wood, gouache, lacquer; 50 centimetres.

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Designed by Dolce & Gabbana; wood, gouache, lacquer; 50 centimetres.

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Designed by Blumarine; wood, gouache, lacquer; 50 centimetres.

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Designed by Stella McCartney; wood, gouache, lacquer; 50 centimetres.

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Designed by Roberto Cavalli; wood, gouache, lacquer; 50 centimetres.

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Designed by Maison Martin Margiela; wood, gouache, lacquer; 50 centimetres.

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Designed by Versace; wood, gouache, lacquer; 50 centimetres.

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Designed by Marc Jacobs; wood, gouache, lacquer; 50 centimetres.

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Designed by Giles; wood, gouache, lacquer; 50 centimetres.

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Designed by Sonia Rykiel; wood, gouache, lacquer; 50 centimetres.

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Designed by Valentin Yudashkin; wood, gouache, lacquer; 50 centimetres.

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Designed by Osacr de la Renta; wood, gouache, lacquer; 50 centimetres.

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Designed by J. Mendel; wood, gouache, lacquer; 50 centimetres.

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Designed by Denis Simachev; wood, gouache, lacquer; 50 centimetres.

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Designed by Dries Van Noten; wood, gouache, lacquer; 50 centimetres.

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Designed by Andrey Bartenev; wood, gouache, lacquer; 50 centimetres.

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Designed by Emilio Pucci; wood, gouache, lacquer; 50 centimetres.

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Designed by Paul Smith; wood, gouache, lacquer; 50 centimetres.

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Designed by Konstantin Gayday; wood, gouache, lacquer; 50 centimetres.

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Designed by Antonio Marras; wood, gouache, lacquer; 50 centimetres.

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Designed by Ralph Lauren; wood, gouache, lacquer; 50 centimetres.

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Designed by Moschino; wood, gouache, lacquer, automotive paint, electric lamp; 50 centimetres.

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Designed by Gucci; wood, gouache, lacquer; 50 centimetres.

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Designed by Marni; wood, gouache, lacquer; 50 ce; wood, gouache, lacquer; 50 centimetres.

Dirt Devil – Exorcist

6 Jul

Beim Projekt „Dirt Devil – Exorzist” handelt es sich um eine Werbefilmproduktion der Filmakademie Baden-Württemberg. Die Filmstudenten Christian Hergenröther (Producer), Roland Stuprich (DoP), sowie Andreas Roth (Regie) realisierten den Spot im zweiten Studienjahr. Der an William Friedkin’s „Der Exorzist“ angelehnte Spot, nutzt das Horror-Genre, um die Botschaft der Staubsaugermarke „Dirt Devil“ auf witzige Art und Weise zu vermitteln.

Credits:

Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Copywriter / Art Director: Andre Price
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Music / Sounddesign: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video

H&M Kids Fashion Flash Mob

5 Jul

Until now the only Fashion Flash Mob that I really liked:

55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle.

The 7 Best Viral Marketing Campaigns in Movie History

5 Jul

‘Super 8’ hits theaters June 10, and the viral marketing campaigns for it have been spinning like mad. Director J.J. Abrams loves a good viral campaign and is probably one of the few directors who actually thinks about it as he’s constructing the initial movie. The success of ‘Super 8”s marketing remains to be seen, but there are plenty of online hints and movie references that nerds (ourselves included) will be digging through for months.

‘Super 8’ already has intrigue and mystery down, which you’ll see are two big factors in a successful online promotion. Below, we take a look at the seven best viral marketing campaigns in movie history.

7. ‘Snakes on a Plane’ (2006)

Some consider ‘Snakes on a Plane’ a disappointment at the box office. However, the movie grossed over $62m. That is staggering considering almost every person who paid to see it, did so “ironically.” The movie became a hit simply because of its name making the rounds online. New Line already had a Internet phenomenon before they even started marketing it, proving names do matter.


6. ‘Inception’ (2010)

After Christopher Nolan’s ‘The Dark Knight’ enjoyed overwhelming success — due in some part to its viral campaign — it stood to reason the progressive director would want the same for ‘Inception.’ Keeping most of the film under wraps, the stealth marketing team put together the ‘Mind Crime’ virtual game online and produced a series of “real” interviews with scientists who specialize in dreams. Fans were already interested, but these efforts pushed their intrigue past the tipping point.


5. ‘Paranormal Activity’ (2009)

Made for a mere $15,000, ‘Paranormal Activity’ grossed over $193 million. The filmmakers owe a lot of their success to hitting the social networks hard, especially Twitter. After the film’s limited release, they encouraged viewers to “Tweet Their Screams” and write 140-character-long reviews. After Paramount saw the online interest, the studio announced they’d launch it nationally if the movie received one million “demands” on Eventful. They made people work for it and, therefore, gave them a vested interest before even seeing it.


4. ‘Cloverfield’ (2008)

Director J.J. Abrams already had experience with viral marketing from his TV show ‘Lost,’ which had ‘The Lost Experience’ online. The studio used similar online tie-ins for ‘Cloverfield.’ However, wanting to keep the film as much of a secret from scoopers as possible, they misdirected information online, calling the movie ‘Slusho’ and ‘Colossus,’ despite already knowing the title. Fans started looking for hints everywhere before ‘Cloverfield’ was even close to theaters.


3. ‘The Dark Knight’ (2008)

Like ‘Cloverfield,’ ‘The Dark Knight’ used misdirection. One of the first marketing stunts was a fake website for Harvey Dent’s campaign for district attorney, complete with shareable “I Believe in Harvey Dent” political posters. The posters slowly changed to an image of the Joker with the text, “see you in December.” The final push launched WhySoSerious.com, which revealed more images of the Joker as well as the first teaser trailer, helping the film gross more than $1 billion.


2. ‘Toy Story 3’ (2010)

Instead of using misdirection to provoke interest, ‘Toy Story 3’ launched a unique viral video campaign with fake, vintage ’80s commercials for the toy Lots o’ Huggin Bear; Internet-only videos like one with Woody and Buzz on an IM chat; and hilarious ’70s-themed interviews with the Ken doll called ‘Groovin’ With Ken’; as well as his advice series ‘Ken’s Dating Tips.’ All of this excess creative content, as well as a Facebook application that allowed fans to purchase advance tickets through the site and update their friends when doing so, pushed the Pixar flick past $1 billion in sales.


1. ‘The Blair Witch Project’ (1999)

Before YouTube, Twitter, Facebook, MySpace and even Friendster, ‘The Blair Witch Project’ set the standard for guerilla marketing done virally. Shot on a shoestring budget at a time when fake documentaries weren’t commonplace, the film gave the impression this was real, actual “found footage.” The filmmakers and Artisan Entertainment supported that by building a website that backed this claim; they also circulated the rumors via online message boards. The film terrified audiences all the more when, in the back of their heads, they thought it might just be real.

Source.

Sticky Viral Campaign for The Amsterdam Zoo

4 Jul

To celebrate the baby boom in Amsterdam zoo Artis, ad agency Dawn came up with outdoor stickers inspired by the car-window-stickers. Since the stickers can be removed and reused, it is the first outdoor campaign that can physically go viral.