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Aaron Wood – Social Media Propaganda Posters

14 Sep

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More:

  • you can buy the posters on etsy.

Can Facebook Affect Your College Admission?

15 Aug

As everyone knows Facebook is virtually in everything these days, even making it’s way into college admissions. In fact 80% of America’s top colleges are using social media as a form of recruitment. No longer is it simply the achievements you have received in high school that are looked at by colleges, but your Facebook profile is as well. Universities state that the Facebook profile is in a medium to high range of priority in evaluating a candidate for their school.

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World Cup Final: A New Tweets Per Second Record

19 Jul

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The FIFA Women’s World Cup set two new records for number of tweets sent per second on Sunday.

The final game, between USA and Japan, set the new all-time high with 7,196 per second at the end of the game. The Paraguay vs. Brazil game is the new number-two spot with 7,166 tweets per second, according to a tweet sent by @Twitter.

The previous record was set just as New Year’s Day began this year in Japan — with 6,939 tweets per second. The Women’s World Cup Final also far outpaces the Men’s World Cup 2010‘s most-tweeted match: 3,283 tweets were sent per second when Japan beat Denmark. It’s certainly curious that all of these top-tweeting moments occurred around Japan.

As far as non-soccer sporting events go, in February, Twitter users outdid themselves during the Super Bowl, compared to previous years, with 4,064 tweets sent per second.

Internet Vices

18 Jul

Andrea vascellari, ceo von ivite, hat sich mal ein paar gedanken über unsere internet-laster gemacht und die youtube’s, tumblr’s, facebook’s etc. dieser welt, auf denen wir uns mittlerweile täglich stundenlang tummeln in illustrationen festgehalten, indenen er deren wirkung auf/mit uns mit drogen vergleicht…natürlich mit einem augenzwinkern, jedoch nicht ganz ohne ein fünkchen wahrheit…

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The Bermuda Triangle of Productivity

5 Jul

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H&M Kids Fashion Flash Mob

5 Jul

Until now the only Fashion Flash Mob that I really liked:

55 stylish kids surprise the public at Union Square in San Francisco with a hip hop dance battle.

The 7 Best Viral Marketing Campaigns in Movie History

5 Jul

‘Super 8’ hits theaters June 10, and the viral marketing campaigns for it have been spinning like mad. Director J.J. Abrams loves a good viral campaign and is probably one of the few directors who actually thinks about it as he’s constructing the initial movie. The success of ‘Super 8”s marketing remains to be seen, but there are plenty of online hints and movie references that nerds (ourselves included) will be digging through for months.

‘Super 8’ already has intrigue and mystery down, which you’ll see are two big factors in a successful online promotion. Below, we take a look at the seven best viral marketing campaigns in movie history.

7. ‘Snakes on a Plane’ (2006)

Some consider ‘Snakes on a Plane’ a disappointment at the box office. However, the movie grossed over $62m. That is staggering considering almost every person who paid to see it, did so “ironically.” The movie became a hit simply because of its name making the rounds online. New Line already had a Internet phenomenon before they even started marketing it, proving names do matter.


6. ‘Inception’ (2010)

After Christopher Nolan’s ‘The Dark Knight’ enjoyed overwhelming success — due in some part to its viral campaign — it stood to reason the progressive director would want the same for ‘Inception.’ Keeping most of the film under wraps, the stealth marketing team put together the ‘Mind Crime’ virtual game online and produced a series of “real” interviews with scientists who specialize in dreams. Fans were already interested, but these efforts pushed their intrigue past the tipping point.


5. ‘Paranormal Activity’ (2009)

Made for a mere $15,000, ‘Paranormal Activity’ grossed over $193 million. The filmmakers owe a lot of their success to hitting the social networks hard, especially Twitter. After the film’s limited release, they encouraged viewers to “Tweet Their Screams” and write 140-character-long reviews. After Paramount saw the online interest, the studio announced they’d launch it nationally if the movie received one million “demands” on Eventful. They made people work for it and, therefore, gave them a vested interest before even seeing it.


4. ‘Cloverfield’ (2008)

Director J.J. Abrams already had experience with viral marketing from his TV show ‘Lost,’ which had ‘The Lost Experience’ online. The studio used similar online tie-ins for ‘Cloverfield.’ However, wanting to keep the film as much of a secret from scoopers as possible, they misdirected information online, calling the movie ‘Slusho’ and ‘Colossus,’ despite already knowing the title. Fans started looking for hints everywhere before ‘Cloverfield’ was even close to theaters.


3. ‘The Dark Knight’ (2008)

Like ‘Cloverfield,’ ‘The Dark Knight’ used misdirection. One of the first marketing stunts was a fake website for Harvey Dent’s campaign for district attorney, complete with shareable “I Believe in Harvey Dent” political posters. The posters slowly changed to an image of the Joker with the text, “see you in December.” The final push launched WhySoSerious.com, which revealed more images of the Joker as well as the first teaser trailer, helping the film gross more than $1 billion.


2. ‘Toy Story 3’ (2010)

Instead of using misdirection to provoke interest, ‘Toy Story 3’ launched a unique viral video campaign with fake, vintage ’80s commercials for the toy Lots o’ Huggin Bear; Internet-only videos like one with Woody and Buzz on an IM chat; and hilarious ’70s-themed interviews with the Ken doll called ‘Groovin’ With Ken’; as well as his advice series ‘Ken’s Dating Tips.’ All of this excess creative content, as well as a Facebook application that allowed fans to purchase advance tickets through the site and update their friends when doing so, pushed the Pixar flick past $1 billion in sales.


1. ‘The Blair Witch Project’ (1999)

Before YouTube, Twitter, Facebook, MySpace and even Friendster, ‘The Blair Witch Project’ set the standard for guerilla marketing done virally. Shot on a shoestring budget at a time when fake documentaries weren’t commonplace, the film gave the impression this was real, actual “found footage.” The filmmakers and Artisan Entertainment supported that by building a website that backed this claim; they also circulated the rumors via online message boards. The film terrified audiences all the more when, in the back of their heads, they thought it might just be real.

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A World Without Facebook

30 Jun

Everyone already knows what Facebook is and it requires no introduction. Facebook has created a platform in which we interact with each other without ever having to meet face to face. It allows for businesses to take off without ever having to spend a dime on advertisement; local business now has a voice against the big companies. Facebook has helped level the playing field, everyone and everything can have an internet presence. With their social plug-ins Facebook makes it easy for anyone with a site to gain fans and have their fans share the site with their friends. However, what would life be like without Facebook?

As you may have already guessed today’s infographic is all about the world without Facebook. As previously mentioned local businesses use Facebook for marketing, 70% to be exact. That would mean that over half of of local business would lose access to thousands of potential customers. Today if we want to share a picture we simply upload it to Facebook and anyone we want can see it. If it weren’t for this we would have to wait for people sign into IM, e-mail the photo, or wait until we see them next. What about arranging get togethers? We would have to send out e-vites, mail out invitations, or make tons of calls. Luckily today all we have to do is create an event and add whoever we want to the list.

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Your Professor Tweets More Than You

30 Jun

How many of y’all are friends with your professors on facebook? I have friended a couple of my past teachers, but not very many. I feel that the learning community didn’t really know to jump into the social media wave, but they ultimately went for it. Over 90% of college faculty engages with social media compared to less than 50% of other professionals. Those in higher education seem to care less if students know about their real life as to someone with a business client.

I’ve heard that employers and universities will look up applicants on facebook or twitter to see what they are like when they aren’t in an interview. As much as it is creepy, sometimes having a company see that you will fit its culture from your twitter is a good thing.

In my opinion professionals will gradually enter the social media world. Most start-ups and technology companies encourage their employees to have a twitter. This way customers believe they are creating a relationship with the companies through social media outlets. All organizations know the key to repeat customers is post-purchase interaction.

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The Pope Sends His First Tweet, From an iPad

30 Jun

Holy tweet! The Pope is on Twitter.

His Holiness used the Vatican’s news account to send his first tweet, which announced the launch of a news information portal (and, of course, praised Jesus).

Unlike other tweets sent from the account, the tweet from the Pope was sent using Twitter for iPad.

Does the Pope have an iPad? You bet! Or at least he used one to launch the new site.

We wouldn’t expect any less, technologically speaking, from the leader who has overseen the launch of the Vatican’s YouTube channel and “Pope2You” mobile and Facebook apps as well as encouraged priests to blog.

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