Tag Archives: Social Media

Aaron Wood – Social Media Propaganda Posters

14 Sep

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  • you can buy the posters on etsy.

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Can Facebook Affect Your College Admission?

15 Aug

As everyone knows Facebook is virtually in everything these days, even making it’s way into college admissions. In fact 80% of America’s top colleges are using social media as a form of recruitment. No longer is it simply the achievements you have received in high school that are looked at by colleges, but your Facebook profile is as well. Universities state that the Facebook profile is in a medium to high range of priority in evaluating a candidate for their school.

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Internet Vices

18 Jul

Andrea vascellari, ceo von ivite, hat sich mal ein paar gedanken über unsere internet-laster gemacht und die youtube’s, tumblr’s, facebook’s etc. dieser welt, auf denen wir uns mittlerweile täglich stundenlang tummeln in illustrationen festgehalten, indenen er deren wirkung auf/mit uns mit drogen vergleicht…natürlich mit einem augenzwinkern, jedoch nicht ganz ohne ein fünkchen wahrheit…

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The Bermuda Triangle of Productivity

5 Jul

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The 7 Best Viral Marketing Campaigns in Movie History

5 Jul

‘Super 8’ hits theaters June 10, and the viral marketing campaigns for it have been spinning like mad. Director J.J. Abrams loves a good viral campaign and is probably one of the few directors who actually thinks about it as he’s constructing the initial movie. The success of ‘Super 8”s marketing remains to be seen, but there are plenty of online hints and movie references that nerds (ourselves included) will be digging through for months.

‘Super 8’ already has intrigue and mystery down, which you’ll see are two big factors in a successful online promotion. Below, we take a look at the seven best viral marketing campaigns in movie history.

7. ‘Snakes on a Plane’ (2006)

Some consider ‘Snakes on a Plane’ a disappointment at the box office. However, the movie grossed over $62m. That is staggering considering almost every person who paid to see it, did so “ironically.” The movie became a hit simply because of its name making the rounds online. New Line already had a Internet phenomenon before they even started marketing it, proving names do matter.


6. ‘Inception’ (2010)

After Christopher Nolan’s ‘The Dark Knight’ enjoyed overwhelming success — due in some part to its viral campaign — it stood to reason the progressive director would want the same for ‘Inception.’ Keeping most of the film under wraps, the stealth marketing team put together the ‘Mind Crime’ virtual game online and produced a series of “real” interviews with scientists who specialize in dreams. Fans were already interested, but these efforts pushed their intrigue past the tipping point.


5. ‘Paranormal Activity’ (2009)

Made for a mere $15,000, ‘Paranormal Activity’ grossed over $193 million. The filmmakers owe a lot of their success to hitting the social networks hard, especially Twitter. After the film’s limited release, they encouraged viewers to “Tweet Their Screams” and write 140-character-long reviews. After Paramount saw the online interest, the studio announced they’d launch it nationally if the movie received one million “demands” on Eventful. They made people work for it and, therefore, gave them a vested interest before even seeing it.


4. ‘Cloverfield’ (2008)

Director J.J. Abrams already had experience with viral marketing from his TV show ‘Lost,’ which had ‘The Lost Experience’ online. The studio used similar online tie-ins for ‘Cloverfield.’ However, wanting to keep the film as much of a secret from scoopers as possible, they misdirected information online, calling the movie ‘Slusho’ and ‘Colossus,’ despite already knowing the title. Fans started looking for hints everywhere before ‘Cloverfield’ was even close to theaters.


3. ‘The Dark Knight’ (2008)

Like ‘Cloverfield,’ ‘The Dark Knight’ used misdirection. One of the first marketing stunts was a fake website for Harvey Dent’s campaign for district attorney, complete with shareable “I Believe in Harvey Dent” political posters. The posters slowly changed to an image of the Joker with the text, “see you in December.” The final push launched WhySoSerious.com, which revealed more images of the Joker as well as the first teaser trailer, helping the film gross more than $1 billion.


2. ‘Toy Story 3’ (2010)

Instead of using misdirection to provoke interest, ‘Toy Story 3’ launched a unique viral video campaign with fake, vintage ’80s commercials for the toy Lots o’ Huggin Bear; Internet-only videos like one with Woody and Buzz on an IM chat; and hilarious ’70s-themed interviews with the Ken doll called ‘Groovin’ With Ken’; as well as his advice series ‘Ken’s Dating Tips.’ All of this excess creative content, as well as a Facebook application that allowed fans to purchase advance tickets through the site and update their friends when doing so, pushed the Pixar flick past $1 billion in sales.


1. ‘The Blair Witch Project’ (1999)

Before YouTube, Twitter, Facebook, MySpace and even Friendster, ‘The Blair Witch Project’ set the standard for guerilla marketing done virally. Shot on a shoestring budget at a time when fake documentaries weren’t commonplace, the film gave the impression this was real, actual “found footage.” The filmmakers and Artisan Entertainment supported that by building a website that backed this claim; they also circulated the rumors via online message boards. The film terrified audiences all the more when, in the back of their heads, they thought it might just be real.

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A World Without Facebook

30 Jun

Everyone already knows what Facebook is and it requires no introduction. Facebook has created a platform in which we interact with each other without ever having to meet face to face. It allows for businesses to take off without ever having to spend a dime on advertisement; local business now has a voice against the big companies. Facebook has helped level the playing field, everyone and everything can have an internet presence. With their social plug-ins Facebook makes it easy for anyone with a site to gain fans and have their fans share the site with their friends. However, what would life be like without Facebook?

As you may have already guessed today’s infographic is all about the world without Facebook. As previously mentioned local businesses use Facebook for marketing, 70% to be exact. That would mean that over half of of local business would lose access to thousands of potential customers. Today if we want to share a picture we simply upload it to Facebook and anyone we want can see it. If it weren’t for this we would have to wait for people sign into IM, e-mail the photo, or wait until we see them next. What about arranging get togethers? We would have to send out e-vites, mail out invitations, or make tons of calls. Luckily today all we have to do is create an event and add whoever we want to the list.

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Your Professor Tweets More Than You

30 Jun

How many of y’all are friends with your professors on facebook? I have friended a couple of my past teachers, but not very many. I feel that the learning community didn’t really know to jump into the social media wave, but they ultimately went for it. Over 90% of college faculty engages with social media compared to less than 50% of other professionals. Those in higher education seem to care less if students know about their real life as to someone with a business client.

I’ve heard that employers and universities will look up applicants on facebook or twitter to see what they are like when they aren’t in an interview. As much as it is creepy, sometimes having a company see that you will fit its culture from your twitter is a good thing.

In my opinion professionals will gradually enter the social media world. Most start-ups and technology companies encourage their employees to have a twitter. This way customers believe they are creating a relationship with the companies through social media outlets. All organizations know the key to repeat customers is post-purchase interaction.

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The Pope Sends His First Tweet, From an iPad

30 Jun

Holy tweet! The Pope is on Twitter.

His Holiness used the Vatican’s news account to send his first tweet, which announced the launch of a news information portal (and, of course, praised Jesus).

Unlike other tweets sent from the account, the tweet from the Pope was sent using Twitter for iPad.

Does the Pope have an iPad? You bet! Or at least he used one to launch the new site.

We wouldn’t expect any less, technologically speaking, from the leader who has overseen the launch of the Vatican’s YouTube channel and “Pope2You” mobile and Facebook apps as well as encouraged priests to blog.

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How Social Shopping Is Changing Fashion Production

28 Jun

fashion imageFashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.

In an effort to drive deeper engagement between designers and those who purchase their clothes and accessories, a mix of established and lesser-known brands are now giving consumers opportunities to choose what gets produced and, in some cases, even what gets designed.

The result is both a more engaged shopper and less waste as manufacturers and retailers are better able to estimate demand before garments are produced.


Be the Buyer


“Fashion is morphing into a two-way dialogue,” says Vivian Weng, who launched fashion ecommerce venture FashionStake with fellow Harvard Business School alum Daniel Gulati last fall.

Although FashionStake has since evolved into a somewhat more traditional ecommerce site, the two recognized that consumers “were craving an opportunity to somehow be a part of the creative process.”

Weng and Gulati also wanted to discover new talent in the fashion industry. They created a platform where designers and shoppers could collaborate to fund the creation of new work through pre-orders. Clothes were only manufactured after enough orders were placed.

Older dot-com companies such as eBay are likewise capitalizing on the shift. At New York Fashion Week in February, designer Derek Lam unveiled a series of 16 original designs, which eBay shoppers were then invited to vote on. More than 120,000 votes were cast to determine the five dresses (plus a surprise sixth) shown above.

In both cases, consumers — not buyers — were given the final say (collectively, at least) on what items became mass-manufactured. The most popular items were produced in quantities to match demand.


Be the Designer


Some brands are going a step further by inviting shoppers directly into the design process. Burberry is following the lead of startups such as Blank Label (pictured above) and Gemvara, which allow customers to choose patterns, materials and other details in step-by-step web apps to create “one of a kind” apparel and accessories. Later this year, Burberry will let customers design their own trench coats.

Using a web application, consumers will be able to choose the style, color and details of their own Burberry-branded “Bespoke” trenches. With more than 12 million possible combinations, it’s possible to create something unique.

It’s an efficient model because garments are only produced after an order is placed, thus negating any possibility of excess inventory.

Accessories designer Rebecca Minkoff has allowed consumers even more freedom. She turned to online fashion styling community Polyvore to help design her next “morning-after clutch” earlier this year. She supplied users with images of signature materials, including leather, hooks, tassels, studs, zippers and straps, and asked them to get creative.

Nearly 4,000 users submitted more than 6,000 different designs in the course of a week. The winning clutch debuted during Minkoff’s first runway show during New York Fashion Week in February and went on sale this spring under the Minkoff label.

Minkoff believes that collaborations between consumers and designers are “a great way for all designers to truly understand what their customer wants from their brand,” she says. “Having my customers be a part of this collaboration has truly shown that they understand my aesthetic and design theory.” Minkoff says that she would consider participating in similar projects in the future.


Is the Notion of “The Designer” Becoming Obsolete?


Although there are new opportunities for engagement between designers and consumers, Polyvore co-founder Jess Lee is aware that some people think these collaborations compromise the artistic integrity of the design process.

“Some people people feel that crowdsourced design takes away from the specialness of artistic creativity,” she says. What’s important, she adds, is to preserve the vision of the designer which, ultimately, all of the projects cited above do.

Lam agrees, noting in an earlier interview with Mashable, “At no point [during my collaboration with eBay] was my vision compromised — that’s why crowdsourcing in this way was such a great concept. I was able to maintain my creative vision and still execute the design process as I normally do.”

Although Lam, Minkoff and Burberry Chief Creative Officer Christopher Bailey have invited consumers to become part of the design process, they retain control, ensuring that the products express their style and choice, while engaging the consumer in a new way.

“Customers need to be part of a personal experience,” Weng says. “More and more websites will try to build direct connections with their customers to directly engage them.”

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Foursquare Reaches 10 Million Users

22 Jun

Foursquare yesterday announced that they have reached 10 Million members, and released this infographic for the occasion.

And, to commemorate this pretty crazy occasion, we put together a little infographic. Be sure to click through to see it bigger; if you’re anything like us, watching the full-size animated map puts butterflies in your tummy. Thank you so much for supporting us!

I love the animated portion right in the middle!

Personally, I have mostly given up on Foursquare check-ins without the points or mayorships earning anything for me.  I wonder how many of those 10 Miliion joined, but don’t use Foursquare anymore?

 

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