Tag Archives: Sony

Sony Cybershot: Stories are better panoramic!

28 May

Ads for the new Cybershot-Camera with Panorama-Funktion:

And these for the Cybershot-Camera with Intelligent Sweep Panorama:

Advertising Agency: Dentsu Latin America, Brazil
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Rafael Conde
Copywriters: Maria Rita Angeiras, Rodrigo Bergel
Agency Producer: Regina Knapp
Production Co & City: Zeppelin Filmes
Director: Rodrigo Pesavento
Director of Photography: Joel Lopes
Music & Music Publisher: Timbre Produção de Som
Editor: Francisco Antunes
Aired: May 2010

Behind the scenes:

And some things in life definitely need a little distance!

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Directors: Nils Eberhardt, Vince Lagana, Wassim Kanaan
Copywriters: Steve Jackson, Steve May
Photographer: Andreas Bommert
Retoucher: Mark Sterne
Published: April 2011


Congrats Alejandro Chaskielberg!

10 May

-The Hunter-

An Argentinian photographer who began his career on local papers last night picked up one of his art form’s leading awards for a portfolio of pictures he took while living with islanders in the Paraná river delta, Argentina.

Alejandro Chaskielberg’s dramatically luminous images of a community going about their daily lives won him photographer of the year – known as L’Iris D’Or – at the Sony World Photography Awards, presented last night at a gala ceremony at the Odeon Leicester Square in London.

Chaskielberg, 34, spent two years with the islanders, immersing himself in their daily lives and taking photographs of precisely staged scenes at night. The chairman of this year’s judges, critic Francis Hodgson, said of Chaskielberg’s High Tide series: “These carefully directed pictures tell solid truths – about toil and community and marginal survival – in a splendidly allusive way.”

Buenos Aires-born Chaskielberg, who took his first job on a local newspaper aged 18, said of the project: “Using photography, I have been able to present another version of the Paraná river delta and its community that has been photographically ignored throughout the years.” (…)

He beat considerable competition, with 105,000 images entered from 162 countries.


Auf Deutsch y en espanol.

The High Tide Portfolio

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If you find his work intersting then check the interview at the Brighton Photo Biennial (10.2010):

For those of you who speak spanish, here the complete “Documental mágico” (more than one hour!) by Marcelo Brodsky:

Here Chaskielberg’s Blog and Web.

All the Sony World Photography Awards 2011, winners and categories can be found here.